Mitchell Institute website redevelopmentImproving education opportunities for young Australians
VU wanted to establish Mitchell Institute as an independent entity to Victoria University, whilst acknowledging its association. All Mitchell Institute content, including a blog was then housed on a section of the VU website, however it was imperative that a separate website be created for not only distinguishing themselves, but also for having better functionality with a focus on customer management.
The new website needed to be WCAG AA compliant for accessibility, be SEO optimised and integrate with Salesforce CRM for event bookings and e-news subscriptions.
Webplace engaged with the Mitchell Institute team to derive business, user, and technical requirements of the project. A stakeholder engagement workshop was held with consequent follow-ups to ensure that all parties were on the same page.
A new IA structure was established alongside with the development of 4 wireframe templates that provided Mitchell Institute with a architectural prototype of the proposed website design. WordPress was the preferred CMS for the project, and as such Webplace provided a fully customised WordPress solution that included integration with SalesForce CRM via APIs for events and e-news.
Ease of customer/audience engagement
The e-news subscription process made it easier for customers to only subscribe to content that was relevant to them. In addition to newsletter subscriptions, the social media sharing capaibility of the new website allowed interested customers to engage with Mitchell Institute via another online communication platform.
The customised WordPress solution improved the content management process. Content writers/managers were able to easily feature Mitchell Institute’s publications and reports in well presented, predefined front-end templates.
Accessible and responsive
The site adheres to WCAG 2.0 Level AA compliance, and the site is responsive across desktop, mobile and tablets.