BetaShares is one of Australia’s leading investment managers, specialising in exchange traded funds (ETFs) and innovative investment solutions. With over $45 billion in funds under management, they are recognised as a major player in the financial services industry, serving both retail and institutional investors.

Since 2022, Webplace has worked closely with BetaShares to build and maintain their Australian and New Zealand websites. During this collaboration, it became clear that the process of creating new pages was inefficient, as each page had to be designed from scratch. This need for a more streamlined approach led to the recommendation for a comprehensive design system.