BirdLife Australia is a not-for-profit organisation with a focus on research and bird conservation. The four pillars of their strategy are to inspire supporters to take action, protect key habitats, save threatened birds from extinction and collaborate with industry and government to protect birds. Their audience includes donors, volunteers, members and those seeking further information regarding Australian bird species.

BirdLife Australia had set several corporate objectives which would be underpinned by a redevelopment of their digital presence in a unified format. These objectives included increasing fundraising income, providing a streamlined user experience with a single source of truth, and greater brand identity.

Webplace were engaged to design and develop a new website which would reflect the BirdLife Australia brand, incorporating all of the relevant information and functionality currently provided across 37 independent websites. The new site would increase user engagement, be simple to navigate and could be maintained easily with relevant up-to-date information for various user groups. We worked closely with Content Ark who produced a content strategy and governance framework, IA, content writing and future state ecosystem.