PrimeSafe is the statutory authority responsible for regulating the safety of meat, poultry, seafood, and pet food industries in Victoria, Australia. Established under the Meat Industry Act 1993, PrimeSafe ensures that these industries comply with strict food safety standards to protect public health and consumer interests. The organization licenses businesses, conducts audits, and enforces compliance with food safety regulations. Additionally, PrimeSafe plays a crucial role in managing and preventing foodborne illnesses by setting standards for processing, handling, and distribution within the industry. Through education, monitoring, and enforcement, PrimeSafe helps maintain the integrity and safety of the food supply chain across Victoria.

PrimeSafe needed a comprehensive website redesign to improve the accessibility and usability of its online content. The goal was to streamline the navigation and structure of the website to help licensees easily find and access relevant guidance, such as factsheets, guidelines, and "PrimeNotes." The redesign aimed to reduce the time licensees spend locating necessary information and decrease the volume of inquiries directed to PrimeSafe staff, thus encouraging more self-service among licensees.