Moose Toys

Client Moose Toys
ProjectWebsite consolidation


Moose Toys develop, design and distribute toy and lifestyle products to 80 countries for children of all ages and the young at heart. Moose’s revenue exceeds $600 million and they are the fastest growing toy company in the U.S mainly due to the popularity of their Shopkins product.


Moose Toys’s website ecosystem comprises more than 20 independent websites and web apps derived from five distinct website types:

  • A corporate website,
  • An ever growing number of brand websites eg.,
  • ‘Collectors tool’ websites,
  • ‘Collectors tool’ apps available from the Apple App Store and Android Play markets,
  • A central repository providing content to sites within the ecosystem.

Moose Toys chose Webplace to manage and grow the ecosystem and to support a growing number of internal stakeholders with proactive and responsive digital agency support and high touch client service.

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