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Moose Toys client service & digital agency support

Managing a digital ecosystem of 20+ websites
overview Overview
Moose Toys develop, design and distribute toy and lifestyle products to 80 countries for children of all ages and the young at heart. Moose's revenue exceeds $600 million and they are the fastest growing toy company in the U.S mainly due to the popularity of their Shopkins product.
Challenge The Challenge

Moose Toys’s website ecosystem comprises more than 20 independent websites and web apps derived from five distinct website types:

  • A corporate website,
  • An ever growing number of brand websites eg. www.shopkinsworld.com,
  • ‘Collectors tool’ websites,
  • ‘Collectors tool’ apps available from the Apple App Store and Android Play markets,
  • A central repository providing content to sites within the ecosystem.

Moose Toys chose Webplace to manage and grow the ecosystem and to support a growing number of internal stakeholders with proactive and responsive digital agency support and high touch client service.

Opportunity The Solution

Webplace undertook a series of tasks to understand Moose Toys’ technical and partnership requirements.

A technical audit helped our team to understand the technical architecture of the ecosystem and produce documentation and recommendations designed to assist both teams manage the ecosystem.

Flexible retainers allowed the Moose Toys and Webplace teams to increase the level of engagement over time and at a rate Moose Toys could determine. This structure allowed our teams to collaborate on a varying degree of tasks ranging from critical (new site launches, security updates etc.) to proactive (CMS training, setting up client on suitable collaboration tools etc.).

Webplace today are a digital extension to Moose Toys’ team. We communicate on a daily basis, launch new websites and enhancements, assist the rapid growth and expansion of the business and assist in digital decision making.

Client
  • Moose Toys
URL Industry How we did it
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